Facts About Tiktok And Music Promotion

Fact about tiktok

The discovery of Tiktok has helped many young artists or songs find their way into the music market easily.

Tiktok has become powerful tool musicians, Brands, and companies use to reach several large audiences.

In today’s article, we are going to disclose some facts about Tiktok and music promotions.

TikTok has racked up a total of 1 billion users with 500 million monthly users.

Half the population of active music consumers ranging between the ages of 11-24 years old is also active TikTok users.

TikTok is a talent discovery platform. In 2020, 70 unknown artists that had a breakthrough on TikTok ended up signing to major record labels. For instance, Lil Nas X who had 5 nominations at the 2022 Grammys broke into the mainstream market through TikTok with a song titled ‘Old Town Road’.


90 songs that trended on TikTok in 2020 climbed on to the Top 100 charts in the US with 15 songs(out of 90) reaching No.1 on the Billboard chart.

TikTok is capable of reviving old records. A typical example is how Celine Dion’s “It’s All Coming Back To Me Now” which was released 25 years ago set a 1-day streaming record on Spotify and YouTube after lip-syncing the most dramatic part of the song became a viral TikTok trend at the beginning of 2022.

TikTok has a Publishing partnership agreement with the 3 major record labels in the world. Under the terms of the contract, TikTok pays royalties to Universal, Sony, and Warner music.

The parent company of TikTok, ByteDance also owns a platform called SoundOn. SoundOn is in the process of distributing songs to online stores such as Spotify, Apple Music, and the rest.

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